Boating Industry names Top 100 Boat Dealers in the USA

Thanks to Boating Industry for this:

Boating Industry announced its Top 100 Boat Dealers in the USA during an unprecedented virtual celebration on Nov. 17, 2020.

“In our 16th year of recognizing the Top 100, things are certainly different, but one thing remains the same, the dealers on the Top 100 list just keep getting better,” said Top 100 program director Adam Quandt. “Most importantly every dealer on this year’s Top 100 continuously pushes itself to be better, to make the entire industry better and get people out enjoying the water.”

The Top 100 is the only independent ranking of boat dealers in North America.

The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more.

Quality Boats of Clearwater, Fla. was named as the 2020 Dealer of the Year.

In 2019, the company maintained yet another year of double-digit revenue percentage growth — as it has for 16 of the last 25 years. The year for Quality Boats also featured a complete remodel of its marina office space and its main sales location. On top of remodels and consistent growth in sales and service, the company also maintained CSI (customer satisfaction index) scores averaging 95% and above.

THE BOATING INDUSTRY 2020 TOP 100

As in past years, the Top 20 members of the Top 100 were ranked, with the remaining 80 being recognized as Top 100 dealers.

The complete Top 100:

What does it take to be recognized as a Boating Industry Top 100 Dealer?

Managing a dealership to high levels of customer service, high volume sales and, yes, high profits, is no easy task. Simultaneously creating an atmosphere that exceeds high consumer expectations can be even more difficult. For the most professional of dealerships, however, these tasks have not only become second nature, but they are firmly integrated in the business’ day-to-day operations. They understand that delivering on the promise of the boating lifestyle – not just a boat – is the No. 1 key to success.

If your company:

• Displays a consistent and clear understanding that the profitability of the organization is directly related to the extent that it focuses on customer satisfaction;
•  Provides customers with an experience worth returning for and recommending to others;
•  Prepares for future success with sound planning, marketing and training initiatives;
•  Ensures an exceptional boating lifestyle…

Then you need to apply to be recognized as one of the top dealers in North America.

Why you should apply:

1. Boating Industry will provide in-store merchandising opportunities for Top 100 dealers to add to their own marketing efforts.
2. Boating Industry will recognize you, one of the industry’s elite dealers, and make you visible to the marine universe through its print and online products and a PR campaign.
3. Boating Industry will help you promote your status as one of the elite dealers in the marine industry to your local media outlets.
4. Boating Industry will recognize you, one of the industry’s elite dealers, in front of the industry’s elite suppliers at an invitation-only gala celebration at the Marine Dealer Conference and Expo this November.
5. Because you ARE one of the elite, and you deserve to be recognized. Don’t let your competition make the list ahead of you.

Apply here

http://boatingindustry.com/top-100/application/

Some other important things for you to know about this year:

• We will continue to select a group of 100 companies for the list, based on information submitted and other industry research by Boating Industry staff.
• We will rank the top group of 20 companies, recognizing them for their elite status in the industry. The No. 1 ranked dealer will be recognized as “Dealer of the Year.”
• Boating Industry will also select several Best in Class Award winners. Those Best in Class awards will include categories such as Best Place to Work, Best Digital Strategy, Best Boat Show Strategy, Best Events, Best Marketing, Best Industry Advocate, Most Innovative and Best Service Department. We may change or add to those categories as we review the applications
• You can save and return to your application as often as you wish before submitting it. You will also be given an opportunity to print and review your application before final submission.
• Any photos you would like to submit with your application can be delivered either through a file transfer site of your choice to aquandt@boatingindustry.com or mailed on CD or flash drive to Boating Industry Top 100, 10405 6th Avenue North, Suite 210, Minneapolis, MN 55441

What does it take?

Managing a dealership to high levels of customer service, sales and, yes, profits, is no easy task, especially in today’s market. Simultaneously creating an atmosphere that exceeds high consumer expectations can be even more difficult. For the most professional of dealerships, however, these tasks have not only become second nature, they are firmly integrated in the business’ day-to-day operations. They understand that delivering on the promise of the boating lifestyle — as opposed to just a boat — is the No. 1 key to success.

If your company:

• Displays a consistent and clear understanding that the profitability of the organization   is directly related to the extent that it focuses on customer satisfaction;
• Provides customers with an experience worth returning for and recommending to others;
• Prepares for future success with sound planning, marketing and training initiatives;
• Ensures an exceptional boating lifestyle…