The quest to break through the clutter and achieve brand awareness is being won by the marketing geniuses at Taco Bell.
Globally, there are an estimated 500,000 fast food chains. Taco Bell has about 7,000 locations. The competition is fierce.
Taco Bell also generates about $2 billion dollars per year in revenue. That’s alot of Crunchwrap Supremes, my friend.
So, when they approached the V Palm Springs Hotel in Palm Springs, California, and said they wanted to do a pop-up takeover of the hotel, call it The Bell and let people float around in the pool on giant, inflatable sauce packets, it worked.
Will Taco Bell be mandatory for breakfast, lunch at dinner at The Bell? If so, sign me up.
The Bell (Taco Bell pop-up hotel)
Buy Taco Bell Hot Sauce Packet pool float ($45.00)