New ‘consent condom’ opens only with four hands because ‘if it’s not a yes, it’s a no’

Joaquin Campins from agency BBDO which is helping promote the condoms shared, “Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship — pleasure is possible only if you both give your consent.”

The consent condom aims to ensure that both parties are equally involved in the choice and decision to have sex. All four corners of the condom packaging need to be pressed at the same time in order to open it.

Joaquin Campins from agency BBDO which is helping promote the condoms shared, “Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship — pleasure is possible only if you both give your consent.”