IKEA has pledged to tighten its security after a woman was caught on camera masturbating in one of its stores.
The incident unfolded in one of the DIY furniture company’s stores in Guangdong, China.
In a two-minute pornographic clip, an unidentified woman in a barely-buttoned white shirt pleasures herself in various areas of the store, from display beds to seats.
Quickly, the video went viral across Chinese social media, prompting it to be scrubbed. In fact, its impact was so seismic IKEA itself felt compelled to respond – according to AFP, the homeware behemoth’s response alone got 9 million views.
The furniture giant added that it would be taking ‘even more careful security and public cleanliness measures’ following the spread of the video and urged shoppers to ‘browse stores in an orderly and civilized way’.
The punishment in China for deliberate public nudity alone, citizens risk up to 10 days of administrative detention.
However, those who are caught uploading and disseminating obscene content online can face even starker consequences, with the chance of up to 15 days’ detention and a maximum fine of 3,000 Yuan (roughly the equivalent of £340).