On 4 January 2019, the @world_record_egg account was created, and posted an image of a bird egg nicknamed ‘Eugene’ with the caption:

“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this”

To try and make a long and layered story as short as possible, someone made an Instagram account called @world_record_egg.

Their goal was to have a picture of an egg become the Instagram post with the most likes of all time. They more than succeeded.

It took the egg only ten days to become the most-liked post on Instagram of all time.

The egg post is both the most-liked Instagram post and the most liked online post on any website in history.

The owner of the account was revealed to be British advertising creator Chris Godfrey who is based in London.

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