— Pleasantrees (@pleasantreesmi) January 30, 2020
The Detroit City Football Club will have a new look when they take the pitch this season, thanks to a primary sponsorship deal with a local Michigan marijuana company.
According to the Detroit Free Press, the professional squad in the National Independent Soccer Association penned a deal with Lansing, Michigan-based cannabis company Pleasantrees.
The deal is for naming rights of the team’s downtown Detroit practice facility and advertising placement on the club’s official on-field jerseys.
“We’re excited to be partnering with a leader in a growing industry here in Michigan, especially one that is committed to the community,” Detroit City FC co-owner Sean Mann in a press statement.
The DCFC men’s team is preparing for its first fully pro season in the National Independent Soccer Association. That season begins for DCFC on Feb. 28 in Los Angeles. The first home match will be March 21 at Keyworth Stadium.
This year also marks the first season for the women’s team, which will play in United Women’s Soccer, a semi-pro league, which normally runs from May to July.