So Syncd: the new Personality Type dating app

Sisters Jess and Lou Alderson launched the free app November 2020 and it is based in London, England.

So Syncd is about putting personality first, not appearance.

Jess Alderson, co-founder of So Syncd: the new Personality Type dating app

“Swiping right on the basis of a couple of photos is not the way to finding an exciting, fulfilling and long-lasting relationship,” says Jess. “Looks are not enough when it comes to meaningful matches, so my sister and I created So Syncd, the dating app that matches compatible Myers-Briggs personality types.”

Each person takes a free test to discover their personality type. For example, the personality types of the founders are: Jess (INFP) & Lou (ESFJ).

Rather than presenting an array of pictures, So Syncd gives potential partners a compatibility score based on psychoanalyst Carl Jung’s theory of personality types – for example ambitious, nurturing, practical or fun.

So Syncd: the new Personality Type dating app

Myers & Briggs 101: Personality Types Explained

INFJ. ESFP. INTP. What does it all mean? These four letters describe one of 16 different Myers & Briggs personality types and each letter represents certain personality traits. Everyone is a mixture of all the traits described by the letters, but people will show a preference, even if it’s only a tiny bit, for one letter over the other.

Myers & Briggs dichotomies

Here are the four dichotomies:

  1. Extraversion (E) vs Introversion (I)
  2. Sensing (S) vs Intuition (N)
  3. Thinking (T) vs Feeling (F)
  4. Judging (J) vs Perceiving (P)
So Syncd: the new Personality Type dating app

Let’s take a look at each one in more detail.

Extraversion (E) vs Introversion (I)

The extravert vs introvert dichotomy represents the source of a person’s energy. It’s often assumed that extraverts love to be around people and introverts like to be alone but it’s not that simple. In reality, extraverts are energized from interacting with the outside world, whether it’s seeing friends, playing sports or setting up a new business venture. Introverts are energized from focusing on their inner world.

Sensing (S) vs Intuition (N)

The sensing vs intuition dichotomy indicates how a person perceives information. Most of the dichotomies have a fairly even split, except for this one. Roughly 70% of the population are sensors and 30% are intuitive. Sensors prefer concrete, verifiable information. They are more literal and detail-orientated. Intuitives favor theories and abstract concepts. They are comfortable inferring meanings from ambiguous information and focusing on the bigger picture.

Thinking (T) vs Feeling (F)

This thinking vs feeling dichotomy reflects how a person processes information. Thinkers prefer to use impersonal metrics to process information and tend to make decisions based on objective logic. On the other hand, feelers pay more attention to the people-aspect of situations when making decisions and are more concerned about maintaining harmony.

Judging (J) vs Perceiving (P)

The perceiving vs judging dichotomy indicates how a person acts on information. Judgers prefer to stick to a plan. They approach life in a structured way and are faster to seek closer when it comes to making decisions. Perceivers see structure as more limiting and prefer to keep their options open. They’re adaptable and are more likely to delay making a decision in favor of seeking out more information.

So Syncd: the new Personality Type dating app

Curious to know your own Myers & Briggs personality type? Take the So Syncd free five-minute personality test to find out.


So Syncd



So Syncd sisters: Louella and Jessica Alderson

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