Pringles (owned by Kellogg’s in Battle Creek, Michigan) has created a series of 3D-printed components which can be attached to a Razer headset to create a Pringles-feeding machine reminiscent of the beer hats you’ll find being worn at various sporting events.

While it’s still a “beta prototype,” the little contraption works by basically holding a tube of chips on the side of your headset, which slowly feeds down into a mechanical arm.

Upon pushing a button on the headset or remote, the arm will feed a chip to your mouth for your enjoyment, allowing you to fully focus on the game at hand.

To promote the new Hunger Hammer, Pringles linked up with Los Angeles-based Twitch streamer Criken.

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