Michigan State Capitol Building (Lansing, MI)

In May 2019, Michigan’s DNR created the the Office of Outdoor Recreation Industry, in partnership with the Michigan Economic Development Corporation, on behalf of the Michigan Strategic Fund.

The Outdoor Recreation Advisory Council makes recommendations to the Office of Outdoor Recreation Industry, the DNR and MEDC on ways to improve partnerships, collaborative strategies and policies that will increase the outdoor recreation economy, employment and consumer spending, and support conservation and public recreation assets.

The new Office of Outdoor Recreation Industry will work to:

·         Expand the outdoor recreation economy in the state.

·         Build awareness about the importance and value of the businesses – large and small – that comprise the industry.

·         Collaborate with industry partners to anticipate emerging recreation trends.

·         Promote outdoor recreation activities across the state.

·         Create support for the stewardship of Michigan’s natural resources.

Michigan offers more than 8 million acres of publicly accessible lands, 12,000 miles of trails, and enviable Great Lakes, rivers and streams – there are nearly endless opportunities to get outdoors and enjoy nature.

Outdoor recreation generates $26.6 billion a year in consumer spending, 232,000 direct jobs, $7.5 billion in wages and salaries, and $2.1 billion in state and local tax revenue. 

NMMA Michigan Boating Fly-In


Michigan Boating Fly-In

Wednesday, September 11, 2019

8:30AM – 4:30PM ET

Cost: $150.00 

Kelley-Cawthorne Offices

208 N Capitol Ave

Lansing, MI 48933

National Marine Manufacturers Association (NMMA) will raise its state political advocacy to a new level on September 11, 2019, with the inaugural Michigan political fly-in.

To be held in state’s capitol in Lansing, the event will focus on bringing its priorities of an outdoor recreational office, aquatic invasive species prevention and elimination, workforce development, and business taxes to decision makers.

Click here to register.

Expanding the recreational boating industry’s brand before opinion leaders is an important goal in NMMA’s Strategic Industry Business Plan. Voters and business owners carry more political sway than any lobbyist.

Legislators might know boating is important, but they don’t always know the specific concerns and political agendas of the recreational marine industry.

Legislators also need to know more about the economic impact the industry provides, individually and collectively. The relationships built through this fly-in will be invaluable during this session and the years to come.


8:30AM – 9:00AM              Welcome/Breakfast

9:00AM – 12:00PM            Speakers

12:00PM – 1:00PM            Lunch

1:00PM – 4:00PM              House visit and Senate meetings

4:00PM – 4:30PM              Wrap up


Issues of focus:

Office of Outdoor Recreation Industry, workforce development and aquatics invasive species (AIS).


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