Chicago resident Don Levin built a massive empire over the past 50 years with name brands including Zig-Zag, E-Z Wider and OCB. Not bad for a guy who doesn’t smoke pot.
In 1969, Levin became the U.S. distributor for JOB rolling papers. He built the brand and used the profits to purchase the TOP Tobacco Factory & Brands from R. J. Reynolds in the early 1980s.
He has hung out with Hunter S. Thompson, partied at the Playboy Mansion, lost his car while high on edibles and had his warehouse raided by the feds.
He has also bid on the Chicago Cubs with billionaire Mark Cuban and produced a handful of movies, including the 1986 Stephen King horror film Maximum Overdrive.