Come join ad industry filmmakers & co-directors Rory K McHarg, Bret Miller, and artist Ladislav Hanka, for a special screening of A Two Hearted Tale (2023), which is 39 minutes long.
Learn about the origins of Bell’s Brewery, its celebrated IPA, and the art of the beer label.
Free beer from Lansing Brewing Co, pizza from Buddy’s and cannabis from Gus’s.
The documentary ‘A Two-Hearted Tale‘ is a short film about the iconic trout label adorning Bell’s Two-Hearted, the most popular IPA in America, and its eccentric artist, Ladislav Hanka.

What: A Two Hearted Tale: screening & industry panel
When: Thursday, March 13, 2025
Where: Display Group (6235 Concord ave, Detroit, MI)
Time: 5:30 p.m. – 9:30 p.m.
Cost: $30.00
Buy tix
https://www.eventbrite.com/e/a-two-hearted-tale-registration-1119378574449
Ladislav Hanka homepage
https://www.ladislavhanka.com/Ladislav_Hanka_Etchings/Beer_Brewery_Labels.html