Headquartered in Detroit, StockX, runs one of the world’s largest marketplaces for reselling high-demand consumer products, especially sneakers and streetwear.
It was founded in 2015 by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman.
StockX calls itself the “stock market of things.” Instead of fixed prices like eBay or Amazon, buyers place bids, sellers list asks, and the platform shows real-time price history, like a stock chart. It’s like NASDAQ but for sneakers and collectibles.
The company has raised hundreds of millions in venture funding and reached multi-billion-dollar valuations.
StockX has also notoriously faced ongoing controversy over authenticity claims. Many critics say some counterfeit products have still made it through StockX’s authentication process.
In 2022, Nike famously sued StockX. StockX’s entire business model depends on authenticity, so even a small number of mistakes creates a big reputational issue.
What: 10 Years of StockX
When: March 13-15, 2026
Where: 1001 Woodward ave, Detroit, MI
Homepage
https://stockx.com/lp/stockx-10-year-detroit/